Google Shopping allows consumers to purchase items online in a quick and simple way. Is this a sign that Google Shopping is the right route for retailers and suppliers to market? Does it work for high-priced or low-cost products? Is it easy to set up and maintain? Is there a return on your advertising investment ROAS using Google Shopping? Or is it a promotion that drives shoppers to your site to be unsold or remarketed to? You can expand your search to include products not available in local stores. Online shopping does not restrict your options for finding the right product for you based on your location. You do not have to spend a lot to buy the clothes and shoes you want. A bad internet connection is all that will stop you shopping.
Google Shopping is what is it? Google Shopping allows shoppers and internet users to compare prices and search for products. The service was previously called Google Product Search, which was a generic term for the keyword phrase. It was also known, which, although it was a clever play on Google and frugal words, gave advertisers the impression that users were only looking for low-priced products and not the market for high quality products at affordable prices.
Google Shopping shows images, details, and scores for relevant products that are related to the search performed by the potential customer. Images and ads are displayed above natural search results.
Many people mistakenly believe that website optimization SEO can get your products into the Shopping section. SEO can help your website in general and with specific products within the Shopping section. However, Google Shopping is not part of the organic search results. You will need to pay advertising to have your products displayed in the Shopping section. Google Shopping is an additional advertising channel that Google Ad Words can use to promote your products.
Do not let the cost of promoting your products deter you. Google Shopping, like all Google advertising, can provide a high return on investment and be very cost-effective in generating sales if it is managed well.
Merchants have seen a 52% increase in click share since January 2017. This is the first time that shopping clicks has exceeded those from text ads since January 2017. Google Shopping delivers the volume if you are a retailer.
Is Google Shopping able to generate a good return on advertising spending ROAS?
A successful business is built on a steady stream of sales. There is always a cost to promote products or drive awareness. It could be printing and mailing a leaflet or the creation of an advertisement or buying TV advertising slots. A promotional poster is an example of a cost if you are a retail establishment. These costs are known as advertising expenses and should all be measured to determine the revenue or return generated by spends.